Consumer Marketing News, Views, and Reviews: December 2022

Welcome back to our monthly news roundup for franchise consumer marketers. Whether the pandemic is finally behind us or a winter “trifecta” (Covid, flu, RSV) awaits, the changes Covid wrought are here to stay, and businesses will be adjusting for years to come. If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing leaders looking to navigate the new future, please forward them our way! And now, the news…

Google’s “Year in Search” 2022 Reveals Which Terms Were Trending This Year

2023 Global Consumer Trends (Qualtrics Ebook)

Restaurants: What We Foresee in 2023 (Technomic White Paper)

How To Exceed Customers’ Service Expectations Across All Online Channels in 2023 & Beyond (Ebook)

2023 Channel Marketing Planning Guide (Forrester) 

4 Ways Your CTV/OTT Ad Dollars Can Work Harder in 2023

The Power of OTT Streaming and Resurgence of Local Marketing (White Paper)

6 Tips on How To Build a Strong Company Culture You Can Be Proud Of

Top 5 Ways To Improve Your Customer Retention Rate

Millennials Are Changing What It Takes To Succeed in Sales

Restaurants, Grocery Stores Battle Over Consumers’ Stretched Dollars

What Multichannel Marketing and Bruce Lee Have in Common

Should Your Franchise Be on TikTok?

Domino’s Pizza Invests in EV Fleet To Help Recruit Drivers

Technomic Predicts Rise in In-Person Dining for 2023

Subway Stocks Fresh Sandwiches in AI Vending Machines

How Publishers Are Labeling Their Audiences for Advertisers’ Benefit