Bargain Wheels Car Rentals Franchise Overview

About Bargain Wheels Car Rentals

Bargain Wheels is a low cost car rental company.

Franchise History

Bargain Wheels Car Rental was founded on Queensland's Gold Coast in 1983.They have built a reputation for providing an alternative rental solution to the expensive, new car option offered by the major national companies. Able to offer the choice of both new and themed vehicles, Bargain Wheels has been able to supply the budget conscious renter with a clean and reliable vehicle while maintaining the highest levels in customer service and satisfaction. Bargain Wheels was purchased in 1999 by John Farren-Price who combined it with Ariel & Freeway Car Rentals, which he owned and operated also on the Gold Coast. Moving forward, John identified the need to grow the companies reputation under a brand name and on the strength of his gained experience and increasing recognition of the offering, and expanded his Broadbeach operation into four locations including Surfers Paradise as well as Coolangatta and Brisbane Airports. With the gateways into Australia's premier holiday destination covered, Bargain Wheels was then able to advertise to the southern state travellers through interstate newspapers, Yellow Pages and travel publications.