Merle Norman Cosmetics, Inc. develops, manufactures and distributes its own full line of skin care and color cosmetic products. These are sold through approximately 2,000 independently owned and operated Merle Norman Cosmetic Studios in the United States
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| Founded: | 1931 | Franchising Since: | 1989 |
| Corporate Office: | 9130 Bellanca Ave. Los Angeles, CA 90045 |
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| Industries: | Health and Wellness, Service Brands, Cosmetics | ||
Today, Merle Norman's vision carries on. The Merle Norman line includes hundreds of tried-and-true products, addressing the full spectrum of skin care and color needs for all women. To ensure optimum quality control, the Company researches, develops, manufactures and packages its own products, shipping them daily to Studios from major warehouse facilities in Los Angeles and Memphis. Using state-of-the-art technology and the finest ingredients available, the Company takes pride in its pioneering use of advanced formulations - sometimes years ahead of competitors. Vital contributors to Merle Norman's success are the independent Owners of the approximately 2,000 Studios in the United States and Canada. These dynamic franchisees benefit from intensive training, strong marketing support and the same spirit of enthusiasm that inspired Merle Norman more than 70 years ago. Dedicated to Merle Norman's original vision of superior products, individual service and the "Try Before You Buy" philosophy, and bolstered by a contemporary new design, Merle Norman Cosmetic Studios are positioned for continued expansion and even greater success in the years ahead.
Behind today's Merle Norman Cosmetic Studios lies an inspiring history. It all started in the 1920's, when an energetic young Midwesterner, Merle Norman, created her own line of cosmetics to help women care for their skin and enhance their natural beauty. Merle Norman offered free samples of her products to neighbors, believing they would soon return as paying customers. In 1931, Merle Norman opened her first Studio in Santa Monica, California. Her nephew, J.B. Nethercutt, soon joined her in developing and manufacturing the products she sold. In her Studio, Merle Norman carried on her "Try Before You Buy" philosophy, creating customers by allowing those who came to her Studio to discover for themselves the unique benefits of her affordably priced products. Many quickly became "true believers."
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