Budget Blinds Wins Distinguished Franchise Update Media 2024 Innovation Award
June 28, 2024 // Franchising.com // Irvine, Calif. — Home Franchise Concepts announced today that its Budget Blinds brand was recognized by Franchise Update Media for the Best Digital Campaign. Budget Blinds was recognized for an outstanding paid social campaign on TikTok at the Franchise Customer Experience Conference in Atlanta, GA.
Unlike businesses with direct access to real customers and ongoing jobs, Budget Blinds’ opportunities for creating deeply relatable content were limited, which often meant the content the brand typically produced leaned toward high-production brand shoots, lacking the authenticity and personal touch that resonates with modern audiences. The brand solved for this at national and local levels by actually utilizing the tools they had available at the high-production shoots to capture content centered around real customer experiences, focusing on niche problems and infusing it with a personal touch.
“It is great to see Budget Blinds recognized for our strategic work in digital campaigns this year. With the landscape of paid social content changing to more authentic content, our team was able to face this challenge and adapt our strategy to fit the evolving demands of consumers through creating unique TikTok- style authentic paid content that was not only relatable, but exceeded performance expectations,” said Alexandria Moore, Director of Media & Vendor Relations at Home Franchise Concepts. “This campaign is a great example of the impactful and memorable work our marketing team accomplishes with our franchisees in mind. It is our goal to continue to keep innovation and customer experience top of mind.”
The impact of this success extends beyond mere numbers. For the Budget Blinds’ franchisee network, this campaign showcased the power of adapting to evolving consumer preferences and leveraging limited resources creatively. It not only boosted brand visibility but also translated into increased business leads and revenue, driving growth for franchisees.
Franchise Update Media conducted its 6th annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.
A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Twenty-two winners were chosen from among the four categories. Winners will be profiled in Franchise Update magazine. The Best Digital Campaign within the Marketing & Branding category evaluated successful brands that continually found new ways to grow consumer awareness, engagement, and loyalty.
SOURCE Home Franchise Concepts
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