Wahlburgers Launches Pepperoni Smash, Announces Partnership with Boston Deli Boys

By: Wahlburgers | 1 Shares 239 Reads

March 26, 2025 // Franchising.com // BOSTON – Wahlburgers is serving up some serious flavor this spring with its latest limited-time burger: the Pepperoni Smash. Created by Chef Paul Wahlberg, this one-of-a-kind burger is built to “Smash. Stack. Attack.” and will be available from April 1 through mid-June at participating locations.

The Pepperoni Smash features two 100% Certified Angus Beef patties stacked high with melted provolone, crispy julienne pepperoni, Chef Paul’s signature rosemary tomato jam, and a savory garlic butter finish —packing layers of flavor in every bite for just $10.95*. To complete the experience, guests can add french fries or tater tots for just $1.95* or pair it with the Spicy Wahl-A-Rita, a bold and fiery blend of 1800 Cucumber Jalapeño Tequila, Monin Agave, Cointreau, Blackberry Reàl Puree and lime juice for $12*.

But this burger isn’t just about the flavor — it’s about Boston pride. To celebrate the launch, Wahlburgers has teamed up with the passionate Boston Deli Boys — viral food influencers Chad McDonough (also known as Prosciutto Papi) and Tommy Guarino — for an exclusive content collaboration that showcases their shared love for Boston, bold flavors and no-nonsense attitude.

“The Pepperoni Smash is all about big, bold taste — so teaming up with a couple of guys who know Boston food inside and out just made sense,” said Randy Sharpe, CEO. “This is just the beginning with Chad and Tommy. They represent what Wahlburgers is all about — authenticity, passion, and a deep love for the brand’s hometown.”

McDonough and Guarino got first dibs on tasting the Pepperoni Smash before it launches in restaurants, capturing their expert reactions in a series of social media videos that will be featured on Wahlburgers’ newly launched TikTok and other platforms. Known for their unapologetically Boston-centric content, the Boston Deli Boys have amassed nearly two million followers with their deep dives into local flavors, classic East Coast eats and larger-than-life personalities. And this isn’t a one-and-done deal — fans can expect more Wahlburgers x Boston Deli Boys action to come.

Wahlburgers fans can get even more bang for their burger by joining Wahlclub, the brand’s exclusive rewards program. Wahlclub members get sneak peeks, exclusive rewards and special offers, plus early access to new menu items and brand announcements. Guests can sign up via the Wahlburgers app or online to start earning delicious perks today.

*Available in participating Wahlburgers locations. Prices may vary by location.

SOURCE Wahlburgers

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