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Playa Bowls Marks a Milestone

By: Playa Bowls |  1 Shares     115 Reads

April 07, 2025 // Franchising.com // BELMAR, N.J. – Playa Bowls is celebrating a milestone with the opening of its 300th location. What began as a simple idea sparked by founder Abby Taylor’s love for surf culture and the healthy superfruit bowls she discovered on tropical adventures has grown into a movement with a spirited following and new-shop opening crowds. From a humble cart on the Jersey Shore, Playa Bowls’ has been fueled by Taylor’s impassioned leadership and unrelenting desire to share the brand’s mission to bring healthy, sustainable living to communities.

“Playa Bowls began with a pure vision, a blender, and a love for surfing. We knew the owner of a pizza shop on the boardwalk, and he let us set up our little cart outside. I’d spend the day passing out samples, hoping people would love these bowls as much as I did – something light, delicious, nutritious, and fueling after a surf,” said Taylor, the brand’s founder and chief marketing officer. “Seeing that vision turn into 300 shops is unreal. I love how Playa Bowls has become part of so many diverse communities.”

The 300th Playa Bowls shop is celebrating its grand opening in Atlanta’s fast-paced Buckhead neighborhood on March 29, marking a new chapter in the brand’s journey. This milestone reflects the strength of the concept and the dedication of Playa Bowls’ franchise owners, building their own legacies while bringing the brand’s fresh, feel-good flavors to new communities. 

Guests at Playa Bowls can pick from an extensive menu of delicious bowls or customize their own. They can choose from a variety of unique blends made with superfruits, including acai, pitaya, coconut, kale, banana, oatmeal, and mango. Tasty and nutritious toppings, such as fresh-cut fruits, seeds, nuts, granola, dried berries, and nut butter, are also available as add-ons. The superfruit bowl shop also offers a selection of juices, smoothies, cold brews and other grab & go items. Playa Bowls can be made vegan or gluten-free, and can be adapted to integrate into Whole30, Keto and Paleo diets.

SOURCE Playa Bowls

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