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Wetzel’s Pretzels First Bakery in Edinburg

By: Wetzel's Pretzels |  1 Shares     146 Reads

May 13, 2025 // Franchising.com // EDINBURG, Texas – Wetzel’s Pretzels (Wetzel’s) has joined forces with Walmart to open the state’s second Walmart bakery in Edinburg, Texas.

Seasoned Wetzel’s franchisee Alan Wilson is bringing the brand’s signature snacks to Edinburg, offering the perfect treat for locals on the go.

“Opening a second Wetzel’s location has been an exciting step in my career as a business owner,” said Wilson. “As a resident of Edinburg, I am looking forward to the community becoming enamored with the product, as we are positioned in a convenient location, where for shoppers it is now easy to enjoy our signature pretzels and snacks.”

“We look forward to Alan opening his second Walmart location with us,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “We are thrilled to bring our beloved pretzels to Edinburg, and we are confident the community will embrace Wetzel’s warmly. We look forward to sharing our iconic flavors and creating memorable experiences for the local community.”

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following in communities through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues.

SOURCE Wetzel’s Pretzels

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