East Coast Wings + Grill Named to Franchise Business Review’s 2025 Culture100 List

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June 18, 2025 // Franchising.com // WINSTON-SALEM, N.C. – East Coast Wings + Grill (ECW+G) was recently named to Franchise Business Review’s 2025 “Culture100” list. The list recognizes the top 100 franchise brands in its annual research on the Best Franchise Cultures.

Franchise Business Review provides the only ratings of franchises based solely on actual franchisee satisfaction and performance. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 17 unique areas that contribute to a strong company culture, including leadership, core values, franchisee community, and engagement.

Despite being relatively young in its franchising journey – having only actively franchised for 14 years – ECW+G has been intentional about scaling the right way. The brand strategically paused expansion during economic shifts to ensure franchisees were financially successful and the brand’s cultural integrity remained intact.

“Our culture is not just a buzzword – it’s the engine behind our performance,” said Sam Ballas, CEO of East Coast Wings + Grill. “Everything we do is rooted in building trust with our franchisees and creating a system where collaboration and transparency drive profitability and growth. A strong culture creates a stronger bottom line – it’s a direct contributor to unit-level economics. This award is a proud moment for our entire system – it validates everything we’ve worked toward: building a brand where franchisees feel genuinely supported, heard, and empowered.”

Ballas, who also leads emerging slider concept Sammy’s Sliders, says this culture-first approach is being used to guide its early growth as well. “Whether it’s a seasoned franchise system or a startup, the key to sustainable ULE is building with culture from day one,” Ballas added.

Franchisees like Deep Patel, who also operates other concepts outside of ECW+G, say the difference is undeniable.

“I’ve never seen the level of support I receive at East Coast Wings + Grill. It’s more than just systems – it’s the people and the culture that make the difference.”

Terry Kimrey, a franchisee who transitioned from the construction industry with no prior restaurant experience, added, “The ECW+G team embraced me and made sure I had what I needed to succeed. I never felt like I was going at it alone, and that’s what sets this brand apart.”

East Coast Wings + Grill prides itself in offering a complete dining experience, a variety of menu items including signature burgers, flatbreads, skillets, craft beer, and exceptional hospitality. ECW+G provides a relaxed, comfortable setting perfect for family outings, catching a game, or picking up convenient carry-out options.

SOURCE East Coast Wings + Grill

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