The Human Bean Drive-Thru Coffee Franchise Brews Growth with Care

With more than 260 locations open or under development in 23 states, The Human Bean is steaming ahead as one of the fastest-growing drive-thru coffee chains in the U.S.

Based in Southern Oregon, the coffee shop chain has built sustained success on a simple, but memorable saying: “With a Bean on Top.”

So, what does that actually mean? It’s more than a chocolate-covered espresso bean drink topper—it’s a philosophy. Whether a friendly wave from a drive-thru barista or an unexpected upgrade to a customer’s morning latte, The Human Bean’s best moments often speak for themselves.

More Than a Tagline: A Culture of Generosity

The Human Bean’s mantra, “With a Bean on Top,” isn’t just a slogan—it’s a guiding principle that shapes every aspect of the business and where everyone—franchisees, customers, team members, and suppliers—are treated like “good human beans.”

“We believe a spirit of generosity should exude from everything we do,” says Christine Dalrymple, Vice President of Operations for The Human Bean. “It’s about building authentic connections through our interactions and always going the extra mile.”

The Human Bean’s internal culture is backed by the company’s four core values: Quality, Integrity, Community, and Experience. These fundamental beliefs influence everything from drink recipes to employee culture, ensuring consistency across every location.

For customers, it means a commitment to using the best ingredients and creating memorable experiences at every visit.

For The Human Bean’s burgeoning franchise family, this sense of purpose translates to a support system that goes beyond the basics, ensuring partners have the tools, training, and ongoing guidance to thrive.

Training and Support for Long-Term Success 

While many franchisors are quick to talk about comprehensive training, The Human Bean delivers with an immersive approach:

Hands-On Learning: New franchisees work in-store to learn operations and get a firsthand feel for the brand’s culture.

Step-by-Step Guidance: Detailed Implementation Guides help franchise owners navigate every phase, from buildout to grand opening.

Ongoing Top-Tier Expertise: A dedicated Field Operations Team—staffed by experienced store professionals—is always just a call, text, or email away. 

Continuous Learning: Proprietary marketing and data analytic tools like The Knowy and The Grind update baristas, managers, and franchisees on best practices.

“At The Human Bean, support isn’t a promise—it’s a partnership,” Dalrymple emphasizes.

Efficiency Meets Authenticity in the Drive-Thru

Since opening the first drive-thru espresso stand in Ashland, Oregon, in 1998, and launching franchising four years later, The Human Bean has been future-focused on perfecting speed, while never sacrificing the art of warm hospitality.

Franchisees use cutting-edge tools—like digital signage, communication headsets, and tablets for line-busting—to serve up lightning-fast service with loads of personality. The new app and rewards program  (with redeemable “beans” points) and an ever-evolving, fresh, and innovative menu that keeps loyal customers coming back.

Giving Back: A Brand That Cares

Community is woven into The Human Bean’s DNA. Franchisees are encouraged to make a local impact and support nationwide campaigns like:

• Coffee for a Cure (20 years strong, raising hundreds of thousands for breast cancer organizations).
• Earth Day Giveback, St. Jude Giveback, and Food Drive Days.

“We create structured annual events that all franchisees participate in, but they encourage franchise partners to also support what matters most in their communities—whether it’s schools, shelters, or local heroes,” adds Dalrymple.

The Right Fit for Franchise Success

Ideal franchise owners are entrepreneurial, community-minded, and passionate about people.

“Our most successful franchisees are committed brand ambassadors with strong leadership abilities,” Dalrymple says. “They are passionate about community involvement, taking care of everyone we serve, and creating an authentic experience in every interaction, whether with a customer, employee, or the community.”

Why Choose The Human Bean?

For entrepreneurs eyeing the lucrative coffee space, The Human Bean offers a winning model with heart:

• Zero royalties (a rare advantage in franchising)
• Proven systems and established supply chain
• A beloved concept with strong brand power
• Amazing food and drinks
• A people-first culture

Ready to brew up success? Get started today when you head to franchise.thehumanbean.com.

SPONSORED BY:
The Human Bean
With a passion for creating happy 'Human Beans', the company's drive-thrus have established a reputation for friendly baristas, high-quality coffee, and innovative flavors. Learn More