New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Creating a Cost-Effective Lead Generation Strategy

For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.

Joe Mathews
10,340 Reads 1 Shares

New Highlights from the 2012 AFDR

In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.

Eddy Goldberg
3,053 Reads 15 Shares

The Winner's Column - February 2012

As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.

Eddy Goldberg
5,831 Reads 1,023 Shares

Growing Up Franchising: Sam Covelli Develops Both His Brands And Employees

Sam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country.

Tracy Staton
30,569 Reads 2 Shares

Members Only: Ray Harrigill Builds A Successful Membership-Based Business Model

Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.

Tracy Staton
9,663 Reads

Creating Jobs: Zane Tankel Is Taking Matters Into His Own Hands

Zane Tankel is not waiting on any government job programs to help his business.

Multi-Unit Franchisee
4,904 Reads 197 Shares

CMO Roundtable - Using Profiling to Retain More Customers

What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?

Franchise Update
4,756 Reads 1,021 Shares

The Happiness Dividend: You Can Raise The Satisfaction Level Of Your Employees

Nearly every company in the world gives lip service to the idea that "our people are our greatest asset."

Shawn Achor
5,375 Reads 151 Shares

Multi-Faceted Marketing: Kiddie Academy's Wendy Odell Magus Talks Customer Acquisition

Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.

Franchise Update
4,661 Reads 195 Shares

7 Multi-Location Digital Marketing Tactics for Franchise CMOs

As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.

Chris Watland
5,178 Reads 542 Shares

Hacked Off: Ready-made Templates Make For Effortless Hacking

There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.

David Ellis
10,017 Reads

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Social Media Roundup - January 2012

One thing we know for sure: more people and more businesses will be using social media in 2012.

Daniel Lieberman
2,804 Reads 33 Shares

Denny's Queen: Dawn Lafreeda, With 70 Units In 6 States, Is A Brand Champion

"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.

Debbie Selinsky
14,629 Reads 1 Shares

Growing Like a Weed (Man): Canadian franchisee, American franchisor

After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.

Debbie Selinsky
8,600 Reads 4 Shares

No Mystery About It: Study Finds Franchisors Still Coming Up Short

There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.

Kerry Pipes
3,557 Reads 69 Shares

The Four Steps to Lead Generation Success, Part 3: Know Your Buyer

The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.

Steve Olson
2,919 Reads 23 Shares

Highlights from the 2012 Annual Franchise Development Report

Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).

Eddy Goldberg
3,628 Reads

Diversifier Supreme: Ray Harrigill Keeps Growing With New Brands

Tracy Staton
7,035 Reads 1 Shares

Mega Bucks: Six Movers And Shakers Tell Their Tales

We are always on the lookout for big franchisees, the kind who don't run a half dozen units but dozens of units.

Multi-Unit Franchisee
7,305 Reads 1,023 Shares

2012 Mega 99 Rankings

Each year we work with FRANdata to compile a list of the country’s largest multi-unit franchisee organizations.

Multi-Unit Franchisee
3,352 Reads 1,021 Shares

The Winner's Column - January 2012

Eddy Goldberg
6,510 Reads 189 Shares

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Too Much Fun!: Navigating Through The Winds Of Change

Tom DiMarco knows his numbers--and they're getting bigger every year.

John Carroll
4,777 Reads 5 Shares

Building Return Through Recognition

Now, more than ever, organizations are looking for ways to motivate their employees to be more productive.

John Tschohl
4,761 Reads

Growing in a Changing Economy: Companies Focus On The Bottom Line

As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.

Darrell Johnson
3,414 Reads

Challenge the Pros: Leveraging To Meet Development Goals

With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?

Franchise Update
3,623 Reads 32 Shares

Weathering The Storm: Building Success Against All Odds

Business owners across the country have been dealing with one of the longest and most difficult recessions in US history.

Franchising.com
5,213 Reads 36 Shares

Franchise Consumer Marketing: Interview with Wendy Odell Magus

Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.

Franchise Update
2,756 Reads

Outstanding in the Field: The 8 Steps Of An Effective Hiring System

The best part of my job is being invited to speak to associations and corporations all over the world about the best ways to find, hire, and retain great hourly employees and their managers.