Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 7,725 Reads 13 Shares
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 4,409 Reads 3 Shares
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 6,659 Reads 4 Shares
Better data means better candidates and better system growth
  • Ed Teixeira
  • 5,842 Reads 18 Shares
Chipotle was soaring along, the envy of many for its rapid growth, committed fan base, and growing reputation as the next big thing.
  • Eddy Goldberg
  • 6,654 Reads 11 Shares
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 5,368 Reads 40 Shares
Labor Secretary Alexander Acosta recently announced that he was withdrawing from the Obama administration's interpretation of joint employment.
  • Michael Seid
  • 4,579 Reads 4 Shares
Is your sales team "trust worthy"?
  • Joe Mathews
  • 4,724 Reads 23 Shares
With new regulatory and legal hurdles, a newly confirmed Labor Secretary under a new administration, and revolutionary consumer technology developments popping up everywhere, all signs point to the continued disruption of the hourly workforce
  • Jocelyn Mangan
  • 4,448 Reads 31 Shares
Todd Graeve has motored his way through the Scooter's Coffee organization. He's been an area representative for the brand, served as chief financial officer for 8 years, and now is CEO.
  • Kerry Pipes
  • 5,769 Reads 6 Shares
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 5,825 Reads 29 Shares
Bosch Auto Service
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Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 2,814 Reads 4 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 6,183 Reads 3 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 12,291 Reads 50 Shares
Patrick Galleher is chairman and CEO of sweetFrog Frozen Yogurt. He's also an accomplished private equity executive who leads Boxwood Partners as its managing partner.
  • Kerry Pipes
  • 9,571 Reads 44 Shares
Home-based franchise businesses appeal to entrepreneurs for many good reasons. For some, it provides a relief from the daily commute. For others it represents a break from the corporate rat race. For still others it means a chance to follow their passion and do what they love. But for all, it's a chance to take control of their financial future and build a business of their own.
  • By: Eddy Goldberg
  • 25,394 Reads 7 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 6,121 Reads 1 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 6,023 Reads 94 Shares
Remodeling Is An Investment That Can Generate More Traffic and Increased Sales Say Multi-Unit Franchisees.
  • Multi-Unit Franchisee
  • 5,268 Reads 12 Shares
Using data and tech to recruit franchisees at Capriotti's
  • David Bloom
  • 7,569 Reads 372 Shares
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 7,139 Reads 578 Shares
Broken Yolk
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Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.
  • Kerry Pipes
  • 6,663 Reads 3 Shares
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 4,024 Reads 1 Shares
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 19,210 Reads 78 Shares
Chelsea Segura signed her first franchise agreement with The Little Gym two months before she graduated from Louisiana State University with a degree in kinesiology.
  • Debbie Selinsky
  • 17,286 Reads 255 Shares
Qdoba franchisees are banding together to protect the $250 million they have invested in the Mexican food brand by forming the Qdoba Franchisee Association.
  • Multi-Unit Franchisee
  • 5,500 Reads 6 Shares
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 4,139 Reads 3 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 5,814 Reads 14 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 4,522 Reads 16 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 7,489 Reads 10 Shares
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