Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

No one I know would dispute the benefits technology--specifically the computer--has had on every aspect of our lives.
  • John Tschohl
  • 4,861 Reads 68 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,262 Reads 542 Shares
There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
  • Kerry Pipes
  • 3,676 Reads 69 Shares
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
  • Debbie Selinsky
  • 7,401 Reads 715 Shares
Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,674 Reads
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
  • Franchise Update
  • 3,779 Reads 32 Shares
Thinking of buying a new franchise? Here are 5 questions to ask the prospective franchisor in order to determine if they will support you with financing.
  • Mike Rozman
  • 12,856 Reads
Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
  • Eddy Goldberg
  • 5,802 Reads 225 Shares
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
  • Eddy Goldberg
  • 6,046 Reads 1,014 Shares
Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.
  • John Carroll
  • 31,979 Reads
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 2,595 Reads 63 Shares
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The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 3,691 Reads 5 Shares
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
  • Paul Arceneaux
  • 7,485 Reads 1,014 Shares
I often comment that technology is just a tool. It's not magic, nor mysterious, it is just a tool.
  • Scott Klososky
  • 4,567 Reads 138 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 5,260 Reads 1,023 Shares
In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,206 Reads 8 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 8,932 Reads
You may not know it yet, but you are at war. An unprecedented battle rages over what you are entrusted to protect: your customer's credit card data.
  • David Ellis
  • 5,417 Reads 61 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 3,040 Reads 4 Shares
It's a smooth ride when you have the right franchisees in your system. But what do you do with those frustrated franchisees that "aren't making it happen?"
  • Steve Olson
  • 3,042 Reads 5 Shares
Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.
  • Marc Kiekenapp
  • 3,400 Reads 23 Shares
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Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.
  • Debbie Selinsky
  • 4,829 Reads 2 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand?
  • Franchise Update
  • 6,424 Reads 517 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 6,932 Reads 108 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 7,503 Reads 649 Shares
In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.
  • Keith Gerson
  • 4,586 Reads 60 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 4,246 Reads 3 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 5,082 Reads 1,021 Shares
Network systems attackers, as well as less-dangerous (though still nefarious) hackers, never rest in their ongoing quest to compromise franchise computer systems and capture a share of the billion-dollar bounty of stolen credit card data.
  • David Ellis
  • 6,841 Reads
Jack Riggs didn't follow a simple straight line to franchising. In fact, it was rather crooked. But as it turned out, every twist and turn in his life helped him become the successful entrepreneur he is today.
  • John Carroll
  • 6,016 Reads 1 Shares
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