International
International franchise opportunities and global expansion are heating up, with American brands growing abroad and foreign brands opening franchised units in the U.S. Investing in the international business arena can be highly rewarding, but is not for everyone as laws, cultures, and even diets vary widely. Learn from franchisees and franchisors who have navigated these challenges successfully.
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Expanding abroad requires considerable forethought and a dose of caution.
- Joyce Mazero and Michael Seid
- 6,896 Reads 78 Shares
International Expansion 101: Critical questions to answer before venturing overseas
- Kay Ainsley
- 3,511 Reads 5 Shares
William Gabbard named president of Edwards Global Services
- Eddy Goldberg
- 4,958 Reads 36 Shares
If you're thinking of expanding abroad, you'd be wise to answer these critical questions first!
- Rebecca Viani
- 79,531 Reads 69 Shares
How to qualify franchise brokers and consultants for international expansion.
- Joyce Mazero and Michael Seid
- 4,806 Reads 17 Shares
Before venturing abroad, be sure you have your supply chain firmly in place
- William Edwards
- 6,960 Reads 5 Shares
Ranking the top 10 international markets for U.S. firms
- Eddy Goldberg
- 17,944 Reads 17 Shares
Blaze Pizza "forward invested" to build the infrastructure for global expansion from the start
- Carolyne Canady
- 8,682 Reads 8 Shares
Going international? Be sure to use a letter of credit to reduce your risk!
- Joyce Mazero
- 8,724 Reads 17 Shares
Russo's New York Pizzeria continues international growth with its 7th restaurant in Dubai
- Eddy Goldberg
- 4,867 Reads 1 Shares
Before expanding abroad, be sure you've considered these 6 pieces of advice
- John Kersh
- 31,692 Reads 21 Shares
Micro-franchising is a way to expand your brand internationally - and provide social good through economic development in LDCs.
- Joyce Mazero
- 8,947 Reads 24 Shares
9Round kickboxing turns 10 and continues to grow internationally with 3 new overseas deals
- Eddy Goldberg
- 8,758 Reads 10 Shares
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
- Bill Edwards
- 10,893 Reads 12 Shares
Before investing in international franchising, read this first!
- Joyce Mazero and Michael Seid
- 5,714 Reads 2 Shares
Consumers in China now have access to hand-rolled soft pretzels thanks to Auntie Anne's opening its first location in the country this summer -- and there are more to come.
- Auntie Anne's
- 9,455 Reads 135 Shares
A look at international consumer trends by country, demographics, and more.
- William Edwards
- 8,445 Reads 5 Shares
At Franchise Update Media we have made it our business for more than three decades to be the premier authority and resource for franchise information, education, and opportunities. Through our two magazines, three conferences, four newsletters, and content-rich website, we continue to bring timely, relevant, and useful news and information to franchisees, franchisors, and opportunity seekers.
- Eddy Goldberg
- 5,633 Reads 4 Shares
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company's bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success. If not carried out correctly, however, this can also be a costly drain on a company's time, energy, and money.
- Kay Ainsley
- 4,271 Reads 3 Shares
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
- Joyce Mazero and William Sentell
- 21,730 Reads 25 Shares
China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
- Eddy Goldberg
- 27,460 Reads 35 Shares
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
- Eddy Goldberg
- 27,790 Reads 1 Shares
Spanish Franchise Association GM Eduardo Abadia talks about franchising in Spain. The Spanish franchise market is healthy, growing, and receptive to new brands. But Abadia says there are some key guidelines that franchise brands must consider when coming to Spain.
- Spanish Franchise Association
- 9,469 Reads 11 Shares
Thinking international? Here's how to choose the best countries for your brand
- Kay Ainsley
- 5,121 Reads 9 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
- William Edwards
- 19,740 Reads 8 Shares
Europe is a ripe market for U.S. brands - if they know what they're doing.
- Peter Schwarzer
- 11,579 Reads 29 Shares
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
- Bill Edwards
- 14,740 Reads 11 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
- Rick Howard
- 18,652 Reads 104 Shares
Going international? So are we! This past December, Franchise Update Media co-produced its first conference in Europe, partnering with the Best Franchisee of the World.
- Multi-Unit Franchisee
- 31,096 Reads 1 Shares
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
- Martin Hancock
- 10,314 Reads 1 Shares
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