CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
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Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
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Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
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Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
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We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
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We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
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We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
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At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
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We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
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We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
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We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
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We asked franchise marketing leaders how they measure marketing results and effectiveness.
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We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
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We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
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What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
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2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
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6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
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5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
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6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
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How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
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5 marketing pros on how they see vendors as business partners.
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5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
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Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
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CMOs discuss how they work with other internal departments, and the technologies they use to do it.
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CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
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CMOs discuss how social media is changing how they market.
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Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
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CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
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CMOs discuss what today's franchise prospects expect from their brand's marketing department.
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CMOs talk about the role of the marketing team in franchise sales and development
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