Real Estate

Franchise companies can grow fast. But profitability is more elusive. Franchisors on a fast growth curve have long believed that it is a tradeoff against being profitable. They assume that once they hit that magic unit number certain economies of scale will kick in and guarantee profitability both corporately and within their franchise network.

Computer technology seems to follow a fairly regular path: first, it automates operations, gaining some time and savings for large operations. Then it becomes cheaper, widespread, and more capable of handling routine tasks. Then it begins to change business functions themselves by enabling tasks that could never be performed before.

Franchise companies and area developers can grow rapidly while still making a profit, but the importance of proper site selection is a key factor for success.

Franchise concepts continue to proliferate�"an important sign that the industry is healthy and poised for more growth.

Most people are not naturally suited to be wise investors. While traditional economic theory advocates making decisions in a calm, collected, and rational way, and only after carefully evaluating all viable alternatives (homo economicus) the day-to-day reality is usually much different.

UPS Capital Business Credit, the financing arm of UPS, recently announced it is adding franchise finance capabilities to its portfolio of small business offering.

"If you're not moving forward, you're standing still," goes the old business axiom. In franchising, expansion is one way of moving forward. Whether you're a start-up organization or a player who's been around a while, growth through new sites is an objective--and when it comes to successful site selection tactics and techniques, consider the following approaches.

"To get a good job, get a good education." How many millions of kids have heard that from a concerned parent? And in that simple statement lies boundless opportunity for educational and tutoring franchises worldwide.

You have spent a lifetime setting and achieving goals, working plans, and building your business. You are well versed in the intricacies of managing scores of employees and multiple franchise units. You know real estate financing, cash flow statements, balance sheets, and the complexities of business accounting. You have dealt with personnel law, planning commissions, unemployment insurance filings, and periodic loan reviews. In short, you have been incredibly successful and you are fiscally astute.

There's nothing mysterious about what investors and franchisors want from one another: a reliable partner who can help them achieve their goals. For the franchisor, it's all about brand and unit growth; for the investor, it's return on investment.

Listening to franchisees with multiple brands discuss business sounds a little like stock brokers strategizing with clients about their portfolios.

The do-it-yourself (DIY) handyman trend boosted the fortunes of home supply stores for decades. But as baby boomers aged and time became more precious than money for this generation, "do-it-for-me" (DIFM) handyman services have blossomed - and franchise companies have been quick to take advantage.

Family business teams in the franchise industry help prove the old adage that two good ideas are always better than one. That continues to be the case for Kelly Saxton and his family.

"Today you can work anywhere," says John Metz from his home in Buffalo, where he spends three months a year--the winter months. "It's a wonderful thing. I dial in to my office in West Palm Beach through a VPN and get everything I want. I can dial into the POS systems and get real-time information on all my restaurants. What else do I need? It's just like being in West Palm." Except for the snow.

It's a family affair all the way around at United States Beef Corp. Founded in 1969 when Bob and Connie Davis purchased their first Arby's restaurant – just five years after brothers Forrest and Leroy Raffel opened the first Arby's in Boardman, Ohio – today the Tulsa-based franchisee is headed by their sons Jeff, CEO, and John R. Davis, president. And a focus on a family-type atmosphere in its restaurants completes the picture.

"It's personalities that makeany business," says ZaneTankel, and he shouldknow. He's owned a number ofthem, starting withcommercial printing. Now he'schairman and chief executiveofficer of Apple-Metro, Inc.,the sole franchisor in the NewYork metropolitan area ofApplebee's and Chevys.

In 1991, Jeff Johnson wife Carol were successful multi-unit franchisees for Schlotzky's deli. They had three units of their own in Lincoln, Neb., and area developer rights for a five-state region in the upper Midwest.

In 1996, a young London inventor asked British franchise veteran Victor Clewes whether he should franchise or sell the innovative machine he'd created for filtering used cooking oil. Clewes had never set foot in a commercial kitchen, but it didn't take him long to see that Jason Sayers was sitting on a franchising goldmine.

So, you signed your first international Master Franchise and received your first initial Master Franchisee Fee.

An Italian proverb says, "One attains fortune through knowledge. One attains knowledge through mentors." Many real estate franchise companies are taking that proverb to heart. Training and retention of the very best sales associates and staff is crucial to the success of any real estate brokerage. Subsequently, real estate franchising companies such as Century 21, RE/MAX, Coldwell Banker, and ERA have begun implementing coaching and mentoring initiatives for their franchisees. Typically, these programs involve coaches or mentors who have extensive experience and successful track records as top producers. The programs arm franchisees with proven scripts and dialogues that help them deal with obstacles. Franchisees can also gain access to marketing and advertising materials that have been successful.

After 10 years in Atlanta, Phil Greifeld hasn't lost much of his New York accent. But after a stint as chief executive officer of the Huddle House chain, he has developed an appreciation for shirt-sleeve weather in winter, and for some of life's simpler pleasures -and smaller places.

Seattle's Dennis Waldron is still in the early stages, but he's by no means an amateur. For 10 years he was president of Cinnabon, where he introduced franchises and grew the chain to 400 units. After Cinnabon was sold, "I looked at a number of opportunities and finally settled on being a franchisee," he says. More than that, Waldron set out to be a multi-unit franchisee.

Starting at the bottom has become a cliché, but this one really is true. Actually, Brian Greenley started as a customer of Maaco-sort of.

Last November Captain D's Seafood announced seven new franchise agreements that will add at least 34 new franchise locations to the system. The largest was with Serve Holdings, led by veteran multi-unit operator Clarence A. Mitchell, III, who bought 20 company stores in the Memphis DMA. He will remodel all 20 with the company's new prototype and develop 15 new stores in the next 5 years. The deal grants Serve Holdings exclusive expansion rights in western Tennessee and three surrounding states (MO, KY, and IL).

Start spreading the news, you may just want to be a part of New York, New York. The Big Apple heads up the list of the top 20 cities in the U.S. for franchising, according to a new study by Franchise Update and FRANdata. This past summer, executives from Franchise Update commissioned researchers at FRANdata, an organization that collects extensive franchise industry information, to tabulate the rankings. FRANdata analysts drew upon more than 250,000 records of franchise locations out of its proprietary database to calculate the results. "We analyzed Direct Market Areas (DMAs) as outlined by Nielsen. We matched zip codes to DMAs and calculated the number of franchises within those DMAs," explained FRANdata data research analyst Brad Morick, who was responsible for the project. The use of the DMAs helped standardize the analysis and interpretation of the rankings. "To my knowledge, no one else has ever done a study like ours," continued Morick. "Since we collect UFOCs from franchises across the country, we know all of their locations and could easily do a cross match. "

Multi-unit, multi-brand, co-branding, area development--you've seen these defined, and they are distinct entities. Most multi-unit franchisees start with a few, and quickly grow one brand, then add another, and often enter into an area franchise agreement.