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Dawn Lafreeda

President/CEO
Den-Tex Central Inc.

Dawn Lafreeda is CEO and President of Den-Tex Central. Her business has grown from her first franchised unit, purchased when she was just 23, to 72 units today. She started working as a Denny’s hostess when she was 16, and then took a job at a software company where she learned accounting, payroll, and the business skills needed to pursue her dream of self-employment. Dawn also serves as Treasurer of the Board of the Denny’s Franchisee Association and sits on the Development Brand Advisory Council for Denny’s, Inc. 

Units: 72

Recent Articles Featuring Dawn Lafreeda

New Venue, More Content! MUFC draws the industry's best multi-unit operators

The 2022 Multi-Unit Franchising Conference returned to its springtime schedule at the new Caesars Forum in Las Vegas… with a bang!

• Kerry Pipes & Eddy Goldberg
• 6,314    1

Welcome Back! MUFC returns bigger and better than ever 

The Multi-Unit Franchising Conference returns to Las Vegas after a 16-month postponement with record registration

• Kerry Pipes & Eddy Goldberg
• 3,727    0

MVP Dawn Lafreeda Did It Her Way: 2020 Single-Brand Leadership Award recipient

Starting out as a 16-year-old  Denny’s hostess, Dawn Lafreeda, winner of the Single-Brand Leadership Award, has become one of the largest female franchisees in the world.

• Kerry Pipes
• 7,443    0

View More Content Featuring Dawn Lafreeda