New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

How Do You Measure Your Consumer Marketing Spend?

Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.

Douglas J. Poppen
2,435 Reads 24 Shares

Social Media Roundup - December 2013

A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.

Daniel Lieberman
4,270 Reads 68 Shares

Sooner Expansion: Zaxby's Franchisees Moving Into Oklahoma

Two Zaxby's franchisee partners with ties to the brand's corporate office are growing again.

Multi-Unit Franchisee
5,851 Reads 3 Shares

Twitter Makes Changes

A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.

Marsha Friedman
5,130 Reads

STAR Struck: Top Performers in Franchise Recruitment Recognized

Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.

Debbie Selinsky
7,053 Reads

Leading by Example: Catherine Monson shows the way at FastSigns

In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.

Kerry Pipes
5,360 Reads 1,022 Shares

Franchise Sales: Tips from the Top

Tom Wood, president and CEO of Floor Coverings International (FCI), is well-known for his "First to the door wins" approach to franchise sales.

Eddy Goldberg
5,731 Reads 1 Shares

Using Social Media Inside Your Organization

Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.

Eddy Goldberg
8,040 Reads 1,023 Shares

Overseas Expansion 2014: Is It Right for Your Brand?

In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?

William G. Edwards
3,940 Reads

Using Profiling Tools To Help Qualify Franchise Candidates

Many franchisors use behavioral surveys as part of their franchisee selection process. This can be a smart investment, considering the size of the payoff and the risk.

Steve Olson
4,278 Reads

Card Catastrophe: Why Mobile Processing Should Scare You

Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.

Jon Clark
10,989 Reads 39 Shares

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Baptism By Fire: Dunkin's West Pioneer Learns to Thrive Despite the Economy

Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.

Debbie Selinsky
6,760 Reads

Loyalty on the Go: Boost Unit Revenue with Mobile Loyalty Programs

Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.

Tom Epstein
5,696 Reads

Against the Odds: Steve Baliva Helped his Community Through Hurricane Sandy

Steve Baliva knew Hurricane Sandy was on its way and headed for the New Jersey coast.

Debbie Selinsky
5,025 Reads 2 Shares

Dominate Your Competitors: Focus on a Customer Service Strategy

If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.

John Tschohl
6,077 Reads 102 Shares

Building Success: Business Lessons from a Small Business CEO

I found a fascinating website while trolling around the Internet recently.

Marsha Friedman
5,694 Reads

Failing To Lead: Avoid These 3 Leadership Myths

Bradley was failing, and failing badly.Not only did the members of his team avoid him in the lunchroom and never stop by to say "good morning," they had begun taping a target to his back every day and everyone had signed up for archery lessons.

Erick Lauber, Ph.D.
4,229 Reads

The "Participation Economy": Work with Millennials Just As You Would Market to Them

Franchisees are looking hard at how to recruit and retain Millennial employees.

Jeff Fromm
9,642 Reads 2 Shares

Can Facebook Ads Help You Get More Likes?

For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.

James Crater
5,552 Reads 2 Shares

Struggling To Integrate Your Marketing Strategy? You're Not Alone

One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.

IgnitionOne
2,627 Reads 8 Shares

Social Media Roundup - November 2013

Content marketing has become a major force on the Internet in the past couple of years.

Daniel Lieberman
3,921 Reads

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Employee Cross Training: How eLearning can Double Employee Value

Here's a scenario. You are looking to hire a new team member. You've reviewed applications, held interviews, and narrowed it down to two candidates.

Nate DaPore
6,451 Reads 1 Shares

Failed Forward

By Most Anyone's Definition, Eric Holm Is A Business Success Story. The Winter Park, Fla., Man Owns 30 Golden Corral Restaurants, Bringing In $155 Million In Annual Sales And Providing Jobs For More Than 3,000 Workers In Georgia And Florida.

Debbie Selinsky
16,466 Reads 1 Shares

Chief Brand Officer: Mission: To Grow and Protect The Brand

Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.

Kerry Pipes
7,510 Reads

Coming to America?: Overseas brands face opportunities and challenges

While many U.S. franchisors are now expanding into other countries, seeking new growth and less competition, international franchisors are finding the world's largest economy a target too good to pass up. But are the streets of the USA still paved with gold?

Bill Edwards
6,725 Reads 9 Shares

STAR Award Winners Tell How They Do It

Each year, in advance of Franchise Update's Leadership & Development Conference, mystery shoppers pose as qualified prospects on the phone and online, contacting franchise sales departments at companies that pre-registered for the conference to evaluate how they perform.

Debbie Selinsky
6,253 Reads

Do You Measure Your Advertising and Sales Performance?

Great victories in franchise development are achieved by careful measurement and refinement of lead generation and selling activities.

Steve Olson
2,425 Reads

Does Your Franchise Sales Process Reflect Your Culture and Values?

In 1982, when Jean Griswold opened her first non-medical home care facility, her mission was simple and clear: to help people in need by providing extraordinary care at affordable rates.

Eddy Goldberg
2,465 Reads 113 Shares

Dominant Theme: Six Multi-Unit Operators Tell How They Take Territories and Own Them!

Domination is the battle plan. In this issue we once again take a look at franchisees intent on being the big boy, leading the pack, or simply, market domination - and where they do it.