New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Walking a Fine Line

A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.

Debbie Selinsky
3,263 Reads 31 Shares

Making Connections: The Technology Chaos Will Come To An End

At every level, technology is now a game changing tool - and a great weapon of destruction.

Scott Klososky
7,201 Reads 1,023 Shares

CMO Roundtable: Keys To Better Communication Between Your Brand, Franchisees, and Customers

When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.

Franchise Update
6,036 Reads 1,023 Shares

Customer Service Lessons from Amazon

Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.

John Tschohl
4,243 Reads 156 Shares

CMO Q&A with Terri Snyder of Checkers Drive-In Restaurants

Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.

Kerry Pipes
4,096 Reads 2 Shares

Magnetic Managers: Retaining Your Top Employees

How do you feel when a valued employee gives notice? Are you shocked? Disappointed? Do you feel like you've been jilted?

Mel Kleiman
6,144 Reads

"The Essential Step-by-Step Guide to Internet Marketing"

Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.

Hubspot
3,861 Reads 332 Shares

Social Media Roundup - October 2012

Social media provides new and powerful tools for communicating with customers.

Daniel Lieberman
2,259 Reads 16 Shares

Holding Court: Catching Up With Las Vegas Food Court King Frank Bonanno

When we heard Frank Bonanno had been named 2012 Vetrepreneur of the Year by the National Veteran-Owned Business Association, we had to catch up with him to find out what else he's been up to since we last profiled him in this magazine 2 years ago (3rd quarter 2010).

Kerry Pipes
20,078 Reads 3 Shares

Local Store Marketing 101: A Great Clips Case Study

When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.

Multi-Unit Franchisee
10,281 Reads 1,014 Shares

Capital Access: Ed Doherty Is The 12th Largest Franchisee In The U.S.

Ed Doherty has a passion for his business and growth. His roots in the restaurant business trace back to his youth when he worked after school and college to help his mother run a deli.

Multi-Unit Franchisee
5,777 Reads 382 Shares

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Taking Credit: Technology Automates Tax Credits

Automating the hiring process has a number of benefits for multi-unit franchisees, from speeding the hiring process to helping identify higher-quality candidates.

Multi-Unit Franchisee
3,107 Reads 8 Shares

Challenge the Pros: How is Transparency Helping You Increase Sales Leads, Quality, and Deals?

Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.

Franchise Update
4,158 Reads 95 Shares

Olympic Opportunity!: How to Provide World-Class Customer Service

The Summer Olympics reinforced my respect for world-class athletes of all nationalities.

Jack Mackey
5,076 Reads 35 Shares

7 Keys for Creating Satisfied Franchisees - and System Growth

Build franchisee satisfaction and you'll build faster system growth at reduced costs, attracting more quality buyers through franchise owner and customer referrals.

Steve Olson
2,334 Reads 36 Shares

NPS: Identify, Improve, and Maintain Customer Loyalty

Nothing is more critical to the success or decline of a franchise brand than what customers think or say about its products or services.

Steve Baxter
5,696 Reads 1 Shares

Single-Minded Couple: Papa Murphy's Is Their Brand Of Choice!

When Pam Wolfe began operating Papa Murphy's Take'N'Bake Pizza franchises 15 years ago you could almost always find her in the company kitchen

Helen Bond
16,175 Reads 2 Shares

New Store Openings Drive Sales at Jersey Mike's

At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.

Rich Hope
4,466 Reads 318 Shares

The Winner's Column - October 2012

As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month

Eddy Goldberg
5,728 Reads 172 Shares

Take Aim: Or Be Destined To Hit Anything

There's an old saying: "Most people aim at nothing in life... and hit it with amazing accuracy."

Dr. Tony Alessandra
6,359 Reads 1 Shares

Transparency and Disclosure: Denny's relies on Communication, Mutual Respect, and Feedback

John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.

Kerry Pipes
5,584 Reads 1,022 Shares

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Capital Access: Cathy Amato Has A 20-Year History That Lenders Love

Cathy Amato expects to do $30 million in combined sales for 2012. That's a far cry from the less than $250,000 her company did when she first started two decades ago.

Multi-Unit Franchisee
3,946 Reads 20 Shares

Thank the Banks! (What?): Banks are Helping Franchising Win the Competition For Credit

There's a game changer coming to franchising, and the lending community is to thank for it.

Darrell Johnson
3,292 Reads 40 Shares

Collaborative Tension: Independent Franchisee Associations Are In For The Long Haul

It's like most relationships. Sometimes things seem stable and positive between franchisees and franchisors.

Debbie Selinsky
13,172 Reads 72 Shares

Outstanding in their Field!: Six Multi-Unit Operators Tell How They Made It Big... Then Bigger

Some multi-unit franchisees take it to the limit. They're not content with one or two or even a handful of units.

Kerry Pipes
5,550 Reads 50 Shares

7 Things Your Customers Can Do Better Than You!

If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.

Bill Lee
3,882 Reads 68 Shares

2nd Franchise Consumer Marketing Conference Doubles in Size

Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.

Kerry Pipes and Eddy Goldberg
2,641 Reads 87 Shares

Social Media's "Three C's": Customer, Content, and Channel

YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.

Melinda Caughill
5,885 Reads 286 Shares

Social Media Roundup - September 2012

Learn how to choose colors and color combinations that work to express your business.

Daniel Lieberman
2,497 Reads 15 Shares

It's Time: Franchise Consumer Marketing Conference Grows Up Fast!

When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.